Learnings at Asoka

Having dinners with CIOs trying to build a community, not selling just talking to people, engaging with them, making them friends.

7-8 touches in their outreach, which is hyper personalized, things like sending photos with a book that the other person wrote etc.

Setup weekly calls with design partners and make them grade on success criteria which is pre decided. Once everyone is 10 on all criteria they are likely to write case studies, do a video with us, etc. Basically building champions.